Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store. By 2007, the store had sold over 50 million bears and had over 400 stores in operation worldwide in Australia, Bahrain, Canada, Denmark, Germany, Ireland, Japan, Kuwait, Mexico, Norway, Qatar, Singapore, South Africa, Sweden, Thailand, Turkey, the United Arab Emirates, and the United Kingdom. Build-A-Bear has also engaged in various charities, including the WWF Collecti-bear series which has given over $1 million to the World Wildlife Fund. As part of its tenth birthday celebration, the company built 11 playgrounds throughout the USA and Canada in partnership with KaBOOM. Build-A-Bear Workshop has also released several lines of miniature toys included in Happy Meals at McDonald's restaurants, running first in May 2006 followed by a second promotion in August 2007, a third in October 2009, a fourth one in February 2012 and fifth in November 2013. Also in 2010 Build-A-Bear introduced some smaller bears in boxes and already stuffed bears called smallfrys. In the mid-year, she began appearing in all Build-A-Bear Workshop commercials.
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