It was a transporter bridge designed by the bridge engineering firm Robinson & Steinman that ferried people across the lagoon in the center of the fair. The Sky Ride had an 1,850-foot span and two 628-feet tall towers, making it the most prominent structure at the fair. The Century of Progress Exposition committee sought an exciting signature attraction, one that would be remembered like the Eiffel Tower from the 1889 Paris World's Fair or the Ferris wheel of the 1893 Chicago World's Fair. One proposal under consideration, to be underwritten by Montgomery Ward, was called the Tower of Water and Light—a 250-foot-tall tower with water flowing down the outside and elevators traveling to observation platforms. When the Montgomery Ward company backed out of its offer to finance the tower, the commission considered the Sky Ride. The ride was built in the span of six months prior to the fair's opening, by a consortium of five companies: Great Lakes Dredge and Dock Company, Inland Steel, John Roebling and Sons, Mississippi Valley Structural Steel and Otis Elevator at a cost of about 1,000,000 USD. It was reported that the attraction had 2,616,389 riders in 1933 and a total of about 4.5 million during the course of the fair. At the time of construction the span between towers was one of the longest in the world, allegedly exceeded in span only by the George Washington Bridge, and the towers were higher than any of the skyscrapers in Chicago. It was reported that it contained 2,000 tons of steel, 100 miles of cabling and that the cableway had a breaking strength of 220,000 pounds per square inch. The Sky Ride was demolished at the conclusion of the fair.
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